A team of brothers plans to launch a Santa Monica-based airline to serve executives and others who are willing to pay a monthly membership fee for unlimited travel up and down the California coast.
The concept is not new and has been fairly successful primarily with larger, commercial airlines.
Santa Monica-based Surf Air plans to begin accepting members Thursday to fly between Los Angeles, Santa Barbara, Monterey and Palo Alto starting in May.
The airline would charge members a monthly fee, starting at $790, for unlimited flights between the four destinations on small eight-passenger aircraft. The flights will take off on a schedule to be established later, based on the demand of members.
Surf Air is founded by Wade Eyerly, a former campaign aide to former Vice President Dick Cheney, and his brother, David, a former manager at Frontier Airlines.
The brothers attempted to launch a similar operation on the East Coast last year under the name PlaneRed but decided instead to relocate it to the West Coast after working with MuckerLab, a technology incubator in Los Angeles, according to a Surf Air spokeswoman.
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